Practice Profile

Aurora Studio Design Practice established in Perth, Western Australia in 2003. The two principal designers, Simon Cheung and Daniel Supanz (both qualified industrial design practitioners) commenced the practice after identifying an opportunity to provide prospective clients a multidisciplinary design service offering comprehensive solutions adapting the industrial design discipline. Disciplines include building design works; interior works, both commercial and residential (spatial design) to product design development; prototyping and production (industrial design) and visual branding work (graphic design).

All projects follow a core design process, the skeleton of this process is:

Client brief of proposed works identifying requirements and objectives; design standards and compliance documentation.
Preliminary/schematic design proposal; tender drawings for preliminary purposes.
Design documentation; construction drawings; working drawings; prototypes and three-dimensional models; engaging sub-consultants*
Estimation of scheduled works and budget requirements

*sub-consultants are engaged on behalf of the client.

Spatial design describes building design services. The ability to conceptualise a clients brief from verbal, written and visual inspiration to executing the project by delivering thorough construction/working drawings and project scheduling. Spatial projects include residential proposals, both interior renovations and additions to complete proposed residential dwellings; commercial proposals, limited to interior retail and hospitality. Working closely with sub-consultants on engineering (civil, structural, mechanical, and electrical), environmental and schedule programming to contractors during construction, to assistance with the submission to local council/authorities. The intention is to support the client through the duration of the project when necessary.

Industrial design (also known as product design) is the general term given to mass-produced products. Product design works are similar in methodology to spatial design. The primary difference is the objective, a spatial project is usually identified as a unique outcome for an individual project (such as a dwelling or commercial building) whereas an industrial design project services a wider audience/user group, usually via an expanded distribution of its products. Investigation and documentation are collated around a specific user. Whilst the design process follows a similar formula it differs at the design documentation phase. In most cases new or improved products will need to undergo rigorous testing and compliance procedures; although these are independently conducted and verified, assistance is provided throughout.   

Graphic design is the visual communication discipline of the practice. The focus is primarily on company branding and style guide development; extending to design and print services for stationery, signage and promotional items.

The practice adapts and implements environmentally sustainable design solutions and methodology across all projects. This philosophy is born from an ever-changing world where responsible resource consumption and recovery needs to translate into tangible solutions placed at the forefront of the design process. Encouraging our clients to accept sustainable design and translate it to their projects improves the overall outcome not just for the project but also the long-term effect on the environment. Sustainable design methods are achieved by gaining an understanding of the complexity of our environment, solutions to design issues can be defined by principles of green design: minimising waste in construction/production, introducing systems to manage waste recycling; using environmentally stable materials in construction/production; considering the lifespan of a product and its effect once past its ‘use by date’, cyclic design; the energy consumed during manufacturing/construction; plus a multitude of related ethical issues during construction/production and once the project is realised.

The key ethos of our practice is to apply multifaceted solutions to develop innovative, functional, and feasible outcomes for our clients.

Aurora Studio Design Practice is a full member of the Design Institute of Australia.

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